We were recently asked by Inman, a leading real estate news source, to weigh in on the benefits of staging homes to sell.
Here's what we had to say:
Staging improves the outcome of our sales every time. Every single time.
- Staged homes net more money and recoup staging expenses. The National Association of Realtors (NAR) survey found the average staging investment is 1 to 3% of the home’s asking price, which generates a home-staging ROI of 8 to 10%.
- Stages homes sell faster. Typically staged homes spend half the time on the market as non-staged homes. The longer a home spends on the market, the further the price drops. Plus, you pay the extra carrying costs (mortgage, utilities, taxes, etc.) of a longer listing period.
- Online photos have more impact and will stand out.
- 90% of buyers start their search online. Staging your home increases your home’s visibility across the internet.
- Clutter eats equity. You create an instant emotional connection with buyers when you stage your home.
What about Virtual staging?
Virtual staging doesn’t return the same value. While it can be an effective strategy to capture online buyers’ attention for new construction, virtually staging a home can result in disappointment when a prospect actually walks through the door.
Learn more about the value of staging your home from Linda.
